Zero Emission Industries (ZeroEI) is a pioneering company developing hydrogen fuel cell technology for maritime applications. Founded by Dr. Joseph Pratt, a world-leading hydrogen expert, the company has successfully built the world's first commercial hydrogen fuel cell vessel. Through this process, they've developed innovative solutions that address the complex challenges of deploying hydrogen technologies in harsh environments—solutions with applications far beyond maritime use.
ZeroEI's Chief Strategy Officer, Ricky Elder, reached out to me about their existing WordPress website. Despite having valuable content showcasing their groundbreaking work in hydrogen technology, they faced several critical challenges:
I partnered with ZeroEI to completely transform their digital presence by migrating from WordPress to Webflow and implementing several key improvements:
I rebuilt their entire website from the ground up in Webflow, carefully preserving their brand identity while enhancing the user experience.
I developed a custom Webflow CMS solution that gave their team full control over their content with significantly less technical friction than their previous WordPress setup.
I created a comprehensive component library that enabled ZeroEI to easily build new pages using consistent design elements, ensuring brand coherence while providing flexibility.
I designed and developed additional pages that better showcased their innovative technology and expertise, creating a more immersive and informative experience.
I implemented a thorough SEO strategy to improve their visibility in search results for relevant industry terms.
I optimized the site architecture and assets to significantly improve loading speeds across all pages.
I built a custom pop-up contact form to capture inquiries from potential partners and clients.
I conducted training sessions with their team to ensure they could confidently manage and update the new Webflow site independently.
The new ZeroEI website delivered significant improvements:
By migrating from WordPress to Webflow and implementing a comprehensive design and content strategy, I transformed ZeroEI's digital presence into a powerful tool that effectively communicates their innovative work in hydrogen technology.
The project demonstrates how a well-executed Webflow website can not only improve the user experience for visitors but also empower internal teams with easier content management. ZeroEI now has a digital platform that properly represents their cutting-edge work in sustainable energy, helping them connect with potential partners and clients while establishing their authority in the hydrogen technology space.
Ricky Elder
"Zarko was extremely helpful, efficient, and communicative throughout our whole process. I will certainly be leaning on Zarko in the future for further work on our site in webflow."
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